Site Navigation

Home
About
Services
Testimonials
Contact
Info
FAQ

Central Wisconsin Convention & Expo Center

About Us

Welcome to the Central Wisconsin Convention & Expo Center, located in Rothschild, WI, serving the surrounding areas. Established to cater to a wide range of events, we specialize in hosting special events, trade shows, conferences, and more. Whether you are organizing a corporate event or a personal celebration, our versatile venue is equipped to make your gathering a resounding success. Discover the perfect space for your next event at the Central Wisconsin Convention & Expo Center.

Our Story

Welcome to our Convention & Expo Center, the largest and most versatile event venue in central and northern Wisconsin. Strategically located at 10101 Market Street, Rothschild, WI 54474, we offer a premier space for all your event needs, from intimate gatherings of 30 to grand conventions of over 4,000 attendees. Our facility is designed to provide comfort, convenience, and flexibility, making it the ideal choice for a wide range of events.

Our 55,000 square foot facility is equipped with numerous room configurations and seating options to accommodate events of all sizes. Whether you are planning a small meeting, a large conference, or a trade show, our space can be tailored to meet your specific requirements. We provide over 1,500 complimentary parking spaces, ensuring ample parking for all guests. Additionally, our marshaling parking yard is available for exhibitor and RV parking, facilitating easy logistics for larger events. The large overhead doors make load-in and load-out a breeze, especially for events requiring substantial equipment and setup.

We understand the importance of convenience for your guests. That’s why we are located within walking distance of over 575 hotel rooms, providing comfortable and nearby lodging options. This proximity enhances the experience for attendees, allowing them to focus on your event without the hassle of lengthy commutes.

Our journey began before 2014, when our facility was a different event center. In 2014, Dale took over and transformed it into the leading convention center it is today. As a family-owned and locally operated business, we take pride in our community roots and our commitment to delivering exceptional service. Our transformation has allowed us to offer a premier space that is perfect for hosting a variety of special events, conferences, and trade shows.

Customer service is at the heart of everything we do. Our dedicated team works closely with clients to ensure that every event is meticulously planned and executed to perfection. We understand that each event is unique, and we strive to provide personalized service that meets the specific needs of our clients. From the initial planning stages to the final execution, we are committed to making your event a resounding success.

We invite you to experience the unparalleled service and facilities at our Convention & Expo Center. For more information or to book your next event, please contact us at 715-298-2726. We look forward to hosting your next special occasion and exceeding your expectations.

Thank you for considering our Convention & Expo Center for your event needs. We are excited to work with you and provide an exceptional venue for your memorable events.

Areas Served

Midwest US

What We Offer

Our Specialties include:

Our Services include:

Testimonials

On 11/29/2025 Violet Mode had this to say:
Came here once for a festival and LOVED it here, ATM, vending and huge rooms. Looking forward to the next event I attend here!

On 10/21/2025 Greta Wood had this to say:
I have done dozens of events at this location, including, most recently, our son's wedding. Every single time, the staff is super accommodating, pleasant, and professional. They have made so many moments happen with ease and low stress. I appreciate not only how easy they are to work with, but the incredibly fair pricing and value! THANK YOU CWCEC! You are appreciated!

On 9/30/2025 Melody Smith had this to say:
Nice

On 9/30/2025 DragonLord92178 had this to say:
Love the place. Went to a reptile expo and had a great time

On 5/29/2025 Gloria Beard had this to say:
Great place for an event. Snack bar fair.

Contact Us

Central Wisconsin Convention & Expo Center
10101 Market St Rothschild, WI 54474
Phone: (715) 298-2726
Email: info@cwconventionexpo.com

Where To Find Us

Follow us on Yelp

Payment Types Accepted

Personal Checks, Discover, American Express, Debit Cards, MasterCard, Visa, Apple Pay, Android Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: By Appointment Only
Tuesday: By Appointment Only
Wednesday: By Appointment Only
Thursday: By Appointment Only
Friday: By Appointment Only
Saturday: By Appointment Only
Sunday: By Appointment Only

Info

Calendar
Map of our Facility

FAQ

What is the CW Convention Expo?
CW Convention Expo is a multi‑day event designed to bring together vendors, creators, collectors, and community members for an exciting blend of shopping, entertainment, workshops, and interactive experiences. The expo features a wide variety of exhibitors, live demonstrations, family‑friendly activities, and opportunities to support local and regional businesses.
Where is the event located?
The expo takes place at the CW Convention Center, a spacious and fully equipped venue designed to accommodate large crowds, vendor booths, and special event areas. Visitors can find the full address, driving directions, and parking instructions on our Location & Venue page to help plan their trip with ease.
How do I purchase tickets?
Tickets can be purchased directly through our website using our secure online ticketing system. Options may include general admission, early‑bird pricing, VIP passes, and multi‑day access. Once purchased, tickets will be delivered electronically for easy entry at the event.
Is the event family‑friendly?
Yes. CW Convention Expo is designed to be enjoyable for attendees of all ages. Families can expect a safe, welcoming environment with activities suitable for children, teens, and adults. Any age‑restricted areas or activities will be clearly marked to ensure a smooth experience for everyone.
How do I apply to be a vendor?
Vendors can apply through our Vendor Registration page, where you’ll find booth options, pricing, and setup details. After submitting your application, our team will review it for fit and availability. Approved vendors will receive a confirmation email with next steps and setup instructions.
What types of vendors are accepted?
CW Convention Expo welcomes a diverse mix of vendors, including artists, crafters, specialty retailers, small businesses, food vendors, and more. We aim to curate a balanced and engaging vendor lineup that offers attendees a wide variety of products, services, and experiences.
Is parking available at the venue?
Yes. The CW Convention Center offers on‑site parking for attendees and vendors. Overflow parking options may also be available during peak hours. Parking details, including maps and recommended entrances, will be posted closer to the event date to help streamline arrival.
Will there be food and drinks available?
Absolutely. A selection of food vendors and concession options will be available throughout the event, offering snacks, meals, and beverages. Whether you’re looking for a quick bite or something more substantial, you’ll find plenty of choices to enjoy during your visit.
What items are prohibited at the event?
For the safety and comfort of all attendees, certain items are not allowed inside the venue. Prohibited items include weapons, outside alcohol, illegal substances, and any objects deemed unsafe by event staff. A full list of restricted items can be found on our Policies page, and all bags may be subject to inspection upon entry.

Legal

Terms of Use
Privacy Policy