Central Wisconsin Convention & Expo Center

About Us

Welcome to the Central Wisconsin Convention & Expo Center, located in Rothschild, WI, serving the surrounding areas. Established to cater to a wide range of events, we specialize in hosting special events, trade shows, conferences, and more. Whether you are organizing a corporate event or a personal celebration, our versatile venue is equipped to make your gathering a resounding success. Discover the perfect space for your next event at the Central Wisconsin Convention & Expo Center.

Our Story

Welcome to our Convention & Expo Center, the largest and most versatile event venue in central and northern Wisconsin. Strategically located at 10101 Market Street, Rothschild, WI 54474, we offer a premier space for all your event needs, from intimate gatherings of 30 to grand conventions of over 4,000 attendees. Our facility is designed to provide comfort, convenience, and flexibility, making it the ideal choice for a wide range of events.

Our 55,000 square foot facility is equipped with numerous room configurations and seating options to accommodate events of all sizes. Whether you are planning a small meeting, a large conference, or a trade show, our space can be tailored to meet your specific requirements. We provide over 1,500 complimentary parking spaces, ensuring ample parking for all guests. Additionally, our marshaling parking yard is available for exhibitor and RV parking, facilitating easy logistics for larger events. The large overhead doors make load-in and load-out a breeze, especially for events requiring substantial equipment and setup.

We understand the importance of convenience for your guests. That’s why we are located within walking distance of over 575 hotel rooms, providing comfortable and nearby lodging options. This proximity enhances the experience for attendees, allowing them to focus on your event without the hassle of lengthy commutes.

Our journey began before 2014, when our facility was a different event center. In 2014, Dale took over and transformed it into the leading convention center it is today. As a family-owned and locally operated business, we take pride in our community roots and our commitment to delivering exceptional service. Our transformation has allowed us to offer a premier space that is perfect for hosting a variety of special events, conferences, and trade shows.

Customer service is at the heart of everything we do. Our dedicated team works closely with clients to ensure that every event is meticulously planned and executed to perfection. We understand that each event is unique, and we strive to provide personalized service that meets the specific needs of our clients. From the initial planning stages to the final execution, we are committed to making your event a resounding success.

We invite you to experience the unparalleled service and facilities at our Convention & Expo Center. For more information or to book your next event, please contact us at 715-298-2726. We look forward to hosting your next special occasion and exceeding your expectations.

Thank you for considering our Convention & Expo Center for your event needs. We are excited to work with you and provide an exceptional venue for your memorable events.

Areas Served

Midwest US

What We Offer

Our Specialties include:

Special Events
Trade Shows
Conferences

Our Services include:

Event Planning
Food Sampling
Beverage Sampling
Trade Shows
Equipment Rental
Corporate Events
Catering
Funerals/ Celebration of Life
Expos
Alcoholic Services
RV Parking
Conventions
Weddings
Birthday Parties

Testimonials

On 11/6/2026 Ginger K had this to say:
Setting up for the Wausau Antique Show hope you all come.

On 10/20/2026 Joshua Lingg had this to say:
Excellent accommodations for any event.

On 10/15/2026 Rebecca Gigl had this to say:
it was a very nice place to stay their also at the hotel

On 5/22/2026 KEITH Smart had this to say:
Excellent staff

On 5/11/2026 David Gust had this to say:
Great setting for a expo

Contact Us

Central Wisconsin Convention & Expo Center
10101 Market St Rothschild, WI 54474
Phone: (715) 298-2726
Email: info@cwconventionexpo.com

Where To Find Us

Payment Types Accepted

Personal Checks, Discover, American Express, Debit Cards, MasterCard, Visa, Apple Pay, Android Pay

Our Hours

Holiday Hours May Vary. Please Call For Details.

Monday: By Appointment Only
Tuesday: By Appointment Only
Wednesday: By Appointment Only
Thursday: By Appointment Only
Friday: By Appointment Only
Saturday: By Appointment Only
Sunday: By Appointment Only

News

ONE WEEKEND ONLY at Central Wisconsin Convention & Expo Center. Your kids won't stop talking about the life-sized dinosaurs, fossil digs, raptor training sessions, baby dino meet & greets, bounce houses, dino scooters, and more. Perfect for the whole family. See what's stomping your way!

🎟️ What's Included with General Admission:
🟠 Life-sized dinosaurs that move and roar
🟠 Fossil digs where kids uncover ancient fossils
🟠 Jurassic scooters (dino-shaped scooters)
🟠 Dinosaur rides
🟠 Coloring station with dinosaur-themed activities
🟠 Prehistoric playground with themed bounce houses
🟠 Live entertainment

🦕 Optional Add-On Experiences (or included with VIP):
🟠 Face painting
🟠 Gemstone mining
🟠 Green screen photos with 3 Jurassic backgrounds

⭐ VIP guests also receive:
🟠 Exclusive front row viewing of live dinosaur training sessions
🟠 Dedicated photo opportunities up close with the dinos

🎟️👉 https://dinosauradventure.com/wausau-wi/

Join us at the Central WI Healthy Living Expo for the ultimate resource day designed to help you actually stick to your "New Year, New Me" motto! Whether you are looking to revamp your fitness routine, explore clean eating, or focus on holistic wellness, we have handpicked the best local experts to guide you.

🗓️ When: Saturday, January 30th
🕒 Time: 9:00 AM – 5:00 PM
📍 Where: Central WI Convention + Expo Center (10101 Market Street, Rothschild, WI 54474)
💵 Admission: $5.00 Entry Fee

What to Expect: Stroll through the expo and connect directly with a wide variety of premier local health and wellness vendors, including:
• 🏋️‍♂️ Local gyms & personal trainers
• 🍎 Nutritionists & natural food stores
• 💊 Quality supplements & weight loss programs
• 🌿 Holistic & alternative medicine practitioners
• 💆‍♀️ Local massage therapists & chiropractors
...And so much more!

Bring a friend, grab some inspiration, and invest in a healthier you. We can't wait to see you there!

Central Wisconsin Convention + Expo Center invites you to our massive INDOOR treasure hunt! Beat the cold and find unbeatable deals from your neighbors, all in one warm, dry location. The Indoor Community Garage Sale is the perfect place to declutter or discover that special pre-loved item you didn't know you needed.
🛋️ Furniture • 👕 Clothing • 🧸 Toys • 📱 Electronics • and more!

🗓️ WHEN:
Saturday, February 6, 2027 | 10 AM - 4 PM
Sunday, February 7, 2027 | 9 AM - 3 PM

📍 WHERE:
Central Wisconsin Convention + Expo Center

🛍️ SHOP INDOORS!
Stay warm while browsing a huge selection of unique items and great deals.

📣 CALLING ALL SELLERS!

Turn your clutter into cash! Sell your items to hundreds of shoppers in a weather-proof venue.

✅ $10 per 10x10 space
✅ $5 table rental (8-ft table)

🚨 Seller Deadline: January 29, 2027

Move-In:
Friday, Feb. 5 | 5 PM - 8 PM
Saturday, Feb. 6 | 8 AM - 10 AM

Move-Out:
Sunday, Feb. 7 | 3 PM - 6 PM

📞 More Information & Sign-Up:
Laura: (715) 298-2726
events@cwconventionexpo.com

Mark your calendars, invite your friends, and get ready for the best indoor garage sale in Central Wisconsin! Let the treasure hunt begin! 🗺️✨

Planning your dream wedding doesn't have to be overwhelming—or break the bank! Join us for the Forever & Always Bridal Expo + Resale Event to find everything you need for your big day in one stop.
Whether you are looking to book top-tier local pros or hunting for the perfect pre-loved wedding decor, we have you covered.
✨ EVENT DETAILS ✨
📅 Date: Sunday, February 21, 2027
⏰ Time: 11:00 AM - 2:00 PM
📍 Location: Central WI Convention + Expo Center
🏠 Address: 10101 Market Street, Rothschild, WI 54474
💵 Admission: Only $5!
🌸 What You’ll Find:
• Local Vendors: Connect face-to-face with DJ's, Florists, Photographers, Caterers, Venues, Transportation, Decorators, Planners, Bakeries, and Travel Bars!
• Bridal Resale Market: Shop directly from past brides selling their gently used wedding items. It’s the ultimate way to score gorgeous decor, signage, and accessories at a fraction of retail cost!
Tag your fiancé, your maid of honor, or your wedding planning crew in the comments below and save the date! 👇
#BridalExpo #WeddingResale #WisconsinWeddings #RothschildWI #WeddingPlanning #ForeverAndAlways

Do you or someone you know like gaming or nerdy stuff? Want to support the local community and locally sponsored event?
Well? Do you!?
SET SAIL FOR ADVENTURE, as EVERCON 26 - One of Wisconsin's biggest gaming convention events of the year RETURNS March 6th-9th (Fri/Sat/Sun) at the Central Wisconsin Convention & Expo Center in Rothschild. People from all across WI and nearby states will gather to celebrate all things gaming and nerd culture with over 2000 attendees from last year.
Showcasing computer, console, and arcade video gaming, role-playing & tabletop, board games, fantasy and historical miniature gaming, collectible card games, and a vintage/retro museum section.
- More than 250 events/games planned over three days
- Over 100 different playable video game consoles
- Hundreds of different playable board games
- Classic full size Arcade cabinets
But gaming is only a part of it. No matter what you are into, you'll find something your inner geek will love. EVERCON also features:
- Over 70 exhibitions from Dealers, Artists, and Vendors
- The Wisconsin Computer Club
- Charity Auction
- Mini figure painting
- Special Event Gamer's Gauntlet
- Special Event Wrestle Bonanza featuring the stars of NRW
- Special Event Breaking Into Broadway - 2 Improv Shows
- Special Event Cosplay Contest
All day passes and single day ticket options available. EVERCON is local owned and local supported.
Info/Registration Site & Schedule Of Events:
https://www.evercon.org

Hotels

Where To Stay

Book with Holiday Inn!

https://www.ihg.com/holidayinn/hotels/us/en/rothschild/wauwi/hoteldetail

Book with Bantr!

Please send all booking requests to the email below! hello@bantrliving.com

Book with Best Western!

ksmith@gillissales.com

Info

Calendar
Map of our Facility

FAQ

What is the CW Convention Expo?

CW Convention Expo is a multi‑day event designed to bring together vendors, creators, collectors, and community members for an exciting blend of shopping, entertainment, workshops, and interactive experiences. The expo features a wide variety of exhibitors, live demonstrations, family‑friendly activities, and opportunities to support local and regional businesses.

Where is the event located?

The expo takes place at the CW Convention Center, a spacious and fully equipped venue designed to accommodate large crowds, vendor booths, and special event areas. Visitors can find the full address, driving directions, and parking instructions on our Location & Venue page to help plan their trip with ease.

How do I purchase tickets?

Tickets can be purchased directly through our website using our secure online ticketing system. Options may include general admission, early‑bird pricing, VIP passes, and multi‑day access. Once purchased, tickets will be delivered electronically for easy entry at the event.

Is the event family‑friendly?

Yes. CW Convention Expo is designed to be enjoyable for attendees of all ages. Families can expect a safe, welcoming environment with activities suitable for children, teens, and adults. Any age‑restricted areas or activities will be clearly marked to ensure a smooth experience for everyone.

How do I apply to be a vendor?

Vendors can apply through our Vendor Registration page, where you’ll find booth options, pricing, and setup details. After submitting your application, our team will review it for fit and availability. Approved vendors will receive a confirmation email with next steps and setup instructions.

What types of vendors are accepted?

CW Convention Expo welcomes a diverse mix of vendors, including artists, crafters, specialty retailers, small businesses, food vendors, and more. We aim to curate a balanced and engaging vendor lineup that offers attendees a wide variety of products, services, and experiences.

Is parking available at the venue?

Yes. The CW Convention Center offers on‑site parking for attendees and vendors. Overflow parking options may also be available during peak hours. Parking details, including maps and recommended entrances, will be posted closer to the event date to help streamline arrival.

Will there be food and drinks available?

Absolutely. A selection of food vendors and concession options will be available throughout the event, offering snacks, meals, and beverages. Whether you’re looking for a quick bite or something more substantial, you’ll find plenty of choices to enjoy during your visit.

What items are prohibited at the event?

For the safety and comfort of all attendees, certain items are not allowed inside the venue. Prohibited items include weapons, outside alcohol, illegal substances, and any objects deemed unsafe by event staff. A full list of restricted items can be found on our Policies page, and all bags may be subject to inspection upon entry.

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